When telecommunication operators Roar went to the studio ORB for some identity and brand work. They came back with this rather neat approach which tickles my fancy for tattoos and facial hair as well.
I’m not entirely convinced on the choice for logo, as I don’t think it quite roars. But other than that, it brings out a nice rural feel, blended with a proper corporate feel that doesn’t look like anything any other brand in the same genre.
The exploration of the logo and name took us along the route of using indian inks rather than trying to use something “clinical” like everyone else in the market, (it’s full of web 2.0 style identities etc) The final logo still uses indian inks, but isn’t as aggressive as the some of the other logo’s we explored. The use of ‘timid’ animals as part of their visual identity, to add an extra layer to what they are all about.
— Sanj Sahota of ORB