You set the tone

How you introduce yourself online say an awful lot about you. It sets the tone, if your like, for your online persona and what someone can expect really. And yes I know, a flamboyant bio can be a bit like wearing an amusing hat in public. This from someone who once introduced himself as “Father. Son. Holy shit”.

Imagine yourself a room full of people where no one is allowed to talk for an hour. All that is permitted is reading people’s Twitter bio on signs they hold. Who would you want to talk to when the silent hour is up?

This is my Twitter bio:

Designer and copywriter. Fueled by rage and bacon. I curse like a trucker turned sailor. Don’t ask me to resize your logo it’s not an extension of your penis.

What does this say about me? Well, that I’m bonkers, but that goes without saying. In all seriousness though, as I use Twitter both to amuse myself and to front for me as a professional in my field this is rather fitting. I want to promote my qualities in this industry as well as show off a personal and more humorous side of myself.

Follow this advice and you’re already ahead, because none are a more dull and dire lot on Twitter than designers, developers and such, trust me, I’ve followed quite a few.

Sound off like you got a pair

If your Twitter bio contains something like “I’m a [job title] working for [employer], though these tweets and opinions are my own and does not reflect those of my employer” or any of the sort, then I would like to remind you of this little tidbit from Fight Club and Tyler Durden:

You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your fucking khakis. You’re the all-singing, all-dancing crap of the world.

If you are interested in people that will both make you laugh and sit up and take notes, please check out Ethan Marcotte, Andy Clarke, Filip Salomonsson, Relly Annett-Baker, Marco Arment, Jeff Croft and Rachel Gertz to name a few. I shall name others in the comment section for you to follow.

This industry is filled to the brink with people who take themselves and their personal “brand” way too serious.

In conclusion, mind your language

Writing these bios for the various websites you sign up for can be, well, rather daunting. But it is worth it. It sets the tone. Time consuming, yes, but I’m sure someone much more clever than myself already figured out a way to store a presentation much like Gravatar keeps your photos. If you know of one, let me know.

If you take away nothing else, do yourself a favour and at least proof read your text. Unless, of course, in fact you are someone with the intellectual capacity of rutting rhino. Then by all means stick to your guns.

You set the tone and youre not your fucking khakis.

Jonas Strandell

Västerås, Sweden

Designer, copywriter and one-time Urban Dictionary contributor. Fueled by rage and bacon. Don’t ask me to resize your logo it’s not an extension of your penis.